A book about Value - and AI

Every B2B tech company talks about ROI and outcomes.

But scaling value management across your teams takes time, people, and investment.

This book offers a smarter, faster path — powered by AI.

Drop me a note to learn how to get a free copy of the book!

Revenue outcomes without spending the millions

Whether you're a startup founder, CRO, or GTM leader, this book will show you how to:

Translate complex tech into value stories

Build AI-enabled tools that scale

Avoid costly mistakes and accelerate your GTM strategy

Insights from CxOs and leaders at IBM, Salesforce, Gainsight, Pure Storage, Ridge Ventures and more.

What you will learn

Craig LeGrande — CEO of Mainstay and co-author of several best-sellers on value-based selling. Formerly at Cisco and Accenture.

Venky Lakshminarayanan — CRO, Sales leader, Value advisor, and co-founder of multiple GTM and value programs for tech companies across industries and sizes. Formerly at ServiceNow.

About the authors